Youth Mobilization

In the aftermath of the worst floods that hit the country in the past eighty years, IKF’s flash appeal for humanitarian assistance received an unprecedented response. Young people from across the country rallied behind the clarion call and filled the ranks of advocates, volunteers, fundraisers. IKF reached out to over 60 schools to mobilize the youth for a cause.

As part of the efforts to provide a strategic direction to the young people , IKF launched he “New seeds of Hope” campaign on October 24th 2010 at Al-Hamra in Lahore, with children from multiple schools in attendance. Imran Khan appealed to them personally and motivated the student community to take responsibility and lend a helping hand in relief, reconstruction and rehabilitation effort. The thrust of the students’ efforts focused on the sale of Rs. 2000 booklets (10 coupons of Rs. 200 each), with each booklet providing cash donation enough to buy a bag of quality seed for sowing over an one acre of land to help poor farmers pick up the thread of a normal life . In his inspiring message to young students, Imran Khan remarked

“It is your time. Help us to bring about the transformation that is so direly needed. As this campaign moves into full swing you will have the opportunity to make your presence felt. Do so and let it be known that you have a voice and that you care for your country. Perhaps then, we, the generations that have failed you until now may yet find the inspiration we need to heal this nation. God bless you all. Make us proud.”

In a short span of two months, with weekly student coordination meetings at the IKF’s warehouse, “Pukaar Ghar” on Main Boulevard in Lahore, students contribution had ensured the acquisition of Rs. 3 million worth of indigenous Pakistani Sehar variety wheat seed for distribution to subsistence farmers in the worst hit districts. As of May 31st this year, even after the official close of the campaign, students in Lahore and Islamabad had raised over 22 million rupees for Pakistan’s flood affected farmers. In short, the youth had been mobilized to help in the restoration of over 12,000 acres of farmland with a cumulative effect of 165,000,000 rotis for Pakistan’s poor.

The IKF effort to energize and incorporate the youth into various other programs is continuing with the theme of “Learning to save the world”. A Brick and Bale Day was organized for the Students were introduced to the process of building mud and straw bale houses. The success of involving the youth in this event was evident from the enthusiasm with which the students participated in the building of the straw bale homes and mud bricks at the event.

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